Two Key Stages to Unlock Data Value

Data is only valuable when it is in motion.

Typically, it goes through a couple of stages of motion:

1. ETL/ELT and Integration – This is where data is extracted from source systems, modeled, and combined into one source of truth.
2. Reporting and Visualization – This is where you would use a BI tool like Power BI to visualize and present data to your end users as actionable insights.

If you try to skip a stage or take a shortcut, either by integrating your data but not reporting on it or jumping right into reporting on it but not integrating it, you’re going to have a bad day.

Because unintegrated data is unscalable, and unused data is just a cost center.

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All the Best,

Tucker