Data integration is one of the hardest things to do in data.

It’s the thing that everyone dreads and the thing everyone has to do.

And if you’re doing it within Excel by using XLOOKUPS (or VLOOKUPS or INDEX(MATCHES)), it quickly spirals into a chaotic mess.

Soon enough, it’s like that one messy closet in your house that you never open and try your hardest to forget.

That’s why integrating data in a data warehouse environment is a game changer.

It provides structure, scalability, and the ability to centralize and clean your data, turning what was once chaos into a reliable, manageable system.

All the Best,

Tucker

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