Your dashboard projects are failing silently. Here’s why:

  • They focus on one-off problems (should’ve been a simple data pull)
  • They try to do too much at once (executive ambition gone wild)
  • They measure everything but see nothing (classic dashboard ADHD)
  • They track metrics nobody actually uses (requirements failure)
  • They lack the right detail level (context matters)

Instead:

  • Target a specific, recurring business problem
  • Build in phased releases (not big bang deployments)
  • Focus on 3-5 critical metrics (not 50)
  • Track what drives decisions (not what’s easy to measure)
  • Match detail to user needs (executive ≠ analyst)

The “right” approach always depends on your organization’s context.

The most important thing is to have the right people involved in the development process.

All the Best,

Tucker

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